With over US$350 million in annual sales in 140 countries, Mytheresa is among the world’s largest luxury online retailers. The company 32-year evolution from a brick-and-mortar retailer in Munich, Germany has been extensively documented. Today, Mytheresa is navigating an increasingly competitive online landscape in the luxury sector, and its strategy deserves a close look.
A recent interview with company president and chief executive Michael Kliger, who was hired in 2015, the year after the Neiman Marcus Group bought Mytheresa, provides insightful answers. Kliger’s approach to running and growing the company is a study in simplicity and pragmatism.
The apparel and footwear industry, like so many others, continues a long and difficult transformation: overhauling how it works to leverage the revolutionary advantages of digital and 3D technologies.
Historically resistant to change, the industry is now moving more rapidly to revamp the processes of a fading analog world, soldiering through the disruption and adopting new technology-driven methods for design, manufacturing, sales, and many things in between.
For evidence, look no further than last month’s PI Apparel NY conference. It featured 45 presentations, focus groups, think tank discussions, and keynote talks about the transformation’s benefits and challenges. Attendees gleaned lessons learned from the innovations of many companies, including major industry brands such as VF Corp., Under Armour, and Perry Ellis.
We’ve made a key addition on the technology side of our executive team. Nikolay Popov has joined Embodee as director of engineering for software development to accelerate the company’s already significant technical and product success.
Nikolay brings nearly a quarter century of experience in a wide array of tech-related roles and projects. Most were focused on analyzing, architecting, and developing complex information systems, as well as dealing with multiple platforms and runtime environments.
Embodee heads to New York City next week to give fashion, apparel, and footwear industry leaders a hush-hush, no-media-allowed preview of a significant advancement in our delivery of 3D virtual product experiences.
The event, June 17-18, is PI Apparel NY, a Product Innovation forum for discussing challenges and technologies disrupting the industry. Themes include lessons from brands leading the pack in digital transformation and use of 3D.
Embodee executives will give a sneak peek of the company’s next-generation platform for 3D rendering of fashion products.
We’re a small technology company whose staffers enjoy a special benefit during the height of winter: a biennial all-hands gathering at our corporate HQ in tropical San Juan, Puerto Rico.
This year the Embodee team, based in the United States and Europe, converged last month in San Juan, starting the new year after significant and still-ongoing staff growth and marking the start of ambitious plans for the coming years.
A notable Japanese design magazine, AXIS, has featured Embodee in an edition exploring the future of fashion powered by technology.
“Among the waves of technology surging in the world of fashion today, approaches developed apart from the conventional fashion system and its customs stand out,” wrote Silicon-Valley-based journalist Noriko Takiguchi. “Various leading-edge technologies are solving issues fashion faces and are providing unexpected possibilities.”
Embodee hit the conference circuit last week, demonstrating the benefits of our visually stunning virtual product experiences at the Product Innovation Apparel conference in Los Angeles. The conference was billed as an opportunity to “discover the technologies disrupting the fashion, apparel, and footwear industry.”
The steady flow of attendees at Embodee’s booth saw demos of our products and solutions on a large display screen. On another screen they watched customizations of apparel and footwear products by shoppers around the globe using four of our customers’ websites, miAdidas, miTeam, Reebok, and KnotStandard.
We’ve finished a limited duration, highly successful product customization offering with mytheresa.com, one of the world’s leading online retailers for women’s luxury fashion.
Using our patented process for transforming physical samples of products into 3D digital models, we created a virtual customizable version of a Burberry leather card holder. High-fidelity images of the card holder were dynamically rendered in real time as shoppers personalized them.
The options consisted of three different colors and a monogram in five different colors.