Welcome to Our Monthly Newsletter

This just in: today we published the first edition of NewsBytes, Embodee’s monthly summary of apparel and footwear industry news, focusing on the latest product personalization and customization technology. 

Here’s a sneak peak at our September headlines:

  • Retail tech investment: big dividends

  • Virtual catwalks and other AR brand experiences

  • Nike’s Swoosh color switcharoo

  • Onward and upward for online sales

  • Speaking of growth: online customization

  • Embodee news: conference, key hires

Also, our favorite quote, courtesy of Internet Retailer: “The share of online apparel sales as a portion of total apparel and accessories sales is increasing at a faster pace than all of U.S. ecommerce. Online apparel sales grew 18.5% in 2018 and represented 34.4% of U.S. apparel sales, up from 30.6% in 2017.”

Check out more of NewsBytes — our news summaries as well as links to all the details from trusted sources of industry trends and developments. Our goal: help you stay informed, save time, and sell more! So subscribe now.

Mytheresa’s growing product mix, global reach

With over US$350 million in annual sales in 140 countries, Mytheresa is among the world’s largest luxury online retailers. The company 32-year evolution from a brick-and-mortar retailer in Munich, Germany has been extensively documented. Today, Mytheresa is navigating an increasingly competitive online landscape in the luxury sector, and its strategy deserves a close look. 

A recent interview with company president and chief executive Michael Kliger, who was hired in 2015, the year after the Neiman Marcus Group bought Mytheresa, provides insightful answers. Kliger’s approach to running and growing the company is a study in simplicity and pragmatism.

Apparel-Footwear Industry's Digital Transformation

The apparel and footwear industry, like so many others, continues a long and difficult transformation: overhauling how it works to leverage the revolutionary advantages of digital and 3D technologies. 

Historically resistant to change, the industry is now moving more rapidly to revamp the processes of a fading analog world, soldiering through the disruption and adopting new technology-driven methods for design, manufacturing, sales, and many things in between.

For evidence, look no further than last month’s PI Apparel NY conference. It featured 45 presentations, focus groups, think tank discussions, and keynote talks about the transformation’s benefits and challenges. Attendees gleaned lessons learned from the innovations of many companies, including major industry brands such as VF Corp., Under Armour, and Perry Ellis.

Technology Heavyweight Joins the Embodee Team

We’ve made a key addition on the technology side of our executive team. Nikolay Popov has joined Embodee as director of engineering for software development to accelerate the company’s already significant technical and product success.

Nikolay brings nearly a quarter century of experience in a wide array of tech-related roles and projects. Most were focused on analyzing, architecting, and developing complex information systems, as well as dealing with multiple platforms and runtime environments.

Welcome to Our New Sales and Marketing VP

Yoram-Burg .jpeg

Our executive team is growing in an important way at an important time. We’ve hired Yoram Burg, a highly experienced executive who has many years of experience selling and marketing technology in our space. 

Yoram’s focus? Spreading the word far and wide about Embodee’s global-leading 3D virtual product experiences while working closely with apparel and footwear companies in delivering them to their customers.

He comes aboard at a time when consumer trends are flashing green for our specialty: 3D visualization of apparel and footwear that makes it easy and compelling to customize products online.

Our news release has all the details.

Hitting the Big Apple to Preview Something Equally Big

Embodee heads to New York City next week to give fashion, apparel, and footwear industry leaders a hush-hush, no-media-allowed preview of a significant advancement in our delivery of 3D virtual product experiences.

The event, June 17-18, is PI Apparel NY, a Product Innovation forum for discussing challenges and technologies disrupting the industry. Themes include lessons from brands leading the pack in digital transformation and use of 3D.

Embodee executives will give a sneak peek of the company’s next-generation platform for 3D rendering of fashion products.

Brainstorming and Fun in the Tropics

We’re a small technology company whose staffers enjoy a special benefit during the height of winter: a biennial all-hands gathering at our corporate HQ in tropical San Juan, Puerto Rico.

This year the Embodee team, based in the United States and Europe, converged last month in San Juan, starting the new year after significant and still-ongoing staff growth and marking the start of ambitious plans for the coming years.

Latest Luxury Market Venture: Customizable Handbags

Our growth in the luxury apparel, footwear, and accessories market continues, courtesy of our third collaboration with mytheresa.com, one of the world’s leading luxury online retailers.

We’ve just launched versions of three Chloé handbags, enabling mytheresa.com shoppers to customize the color and personalize with gold-colored, raised-metal monograms. They also can zoom in and rotate the bags to closely inspect their handiwork. The bags were released today.

For all the details, please read about the collaboration in our news release.

New York City, Here We Come

We love showing why Embodee is a leader in empowering apparel and footwear companies to offer shoppers customizable products online. No better place to do this than in New York City, where we’re headed for the Product Innovation Apparel conference on June 19-20.

On both days our team will demonstrate the company’s state-of-the-art virtual product experiences for conference attendees. On June 20, founder and CEO André Wolper will join a panel to discuss how Embodee’s products and solutions support on-demand manufacturing and customization of made-to-order apparel and footwear. Joining André on the panel will be executives of four other companies: Candice Huffine, founder-designer of Day/Won; Matthew Mueller, president of Knot Standard; Hal Watt, CEO and founder of Unmade, Ltd., and Marleen Vogelaar, CEO and founder of Ziel Wear.

In February, we took part in PI Apparel’s West Coast conference in Los Angeles, which was rewarding. Now we're looking forward to meeting more new people and telling the Embodee story.
 

 

Making Possible the ‘Ultimate in Customization’

A notable Japanese design magazine, AXIS, has featured Embodee in an edition exploring the future of fashion powered by technology.


“Among the waves of technology surging in the world of fashion today, approaches developed apart from the conventional fashion system and its customs stand out,” wrote Silicon-Valley-based journalist Noriko Takiguchi. “Various leading-edge technologies are solving issues fashion faces and are providing unexpected possibilities.”

Telling the Embodee Story: Serving Target Market of One

Embodee hit the conference circuit last week, demonstrating the benefits of our visually stunning virtual product experiences at the Product Innovation Apparel conference in Los Angeles. The conference was billed as an opportunity to “discover the technologies disrupting the fashion, apparel, and footwear industry.”


The steady flow of attendees at Embodee’s booth saw demos of our products and solutions on a large display screen. On another screen they watched customizations of apparel and footwear products by shoppers around the globe using four of our customers’ websites, miAdidasmiTeamReebok, and KnotStandard.

Another Successful Customization Launch with mytheresa.com

We’ve finished a limited duration, highly successful product customization offering with mytheresa.com, one of the world’s leading online retailers for women’s luxury fashion.

Using our patented process for transforming physical samples of products into 3D digital models, we created a virtual customizable version of a Burberry leather card holder. High-fidelity images of the card holder were dynamically rendered in real time as shoppers personalized them.

The options consisted of three different colors and a monogram in five different colors.