NewsBytes

Our monthly newsletter, NewsBytes, summarizes and analyzes key developments and trends in the apparel and footwear industry, including the latest news about online product customization and personalization technology. Our goal: help you stay informed, save time, and sell more!
 

December 2021 highlights

Virtual Nikeland Nike has unveiled an immersive 3D virtual place in the metaverse to attract and sell to consumers who increasingly live online as digital avatars.

Virtual stores evolve — They’re becoming a blend of physical stores and e-commerce sites, featuring an immersive, visually appealing buying experience in a 3D place.

AR to boost sales Augmented reality applications and related hardware improvements appear poised to reduce friction points and better engage shoppers.

Fashion’s environmental problems — Technologies including virtual sampling and digital models could help brands reduce carbon emissions, water pollution, and waste in general.

Metaverse revenue — Investment bank Morgan Stanley foresees $50 billion in revenue for luxury brands that sell digital-only apparel to outfit virtual personas in the metaverse.

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November 2021 highlights

Brisk apparel sales Amid the gloom and doom of jammed supply chains and rampant inflation comes good news: strong sales are expected to continue through the year’s end.

Digitization benefits — An op-ed published by the influential World Economic Forum says the fashion industry’s ongoing digitization reduces pollution and increases profits.

Dye your own — Dyeing and printing innovations mean Ralph Lauren may soon let customers choose any color for polo shirts and see their choices dyed digitally in stores.

Showing off Orchids Embodee is hitting the road on Nov. 9-10 for PI Apparel NYC to demonstrate Orchids, our new online creation and publishing platform for fashion in 3D. 

Expensive used shoes A pair of Nike Air Ship basketball shoes first worn by Michael Jordan in a game 37 years ago has sold at auction for a record $1.47 million.

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October 2021 highlights

3D training hubs in Asia —  Browzwear and a partner company are opening two training centers in China and Bangladesh to accelerate the adoption of 3D design and product development.

Boosting use of 3D — Vogue Business says PVH’s plan for its startup, Stitch 3D, to sell design software to external brands is unique in the industry. It’s part of a trend to increase the adoption of 3D.

Shifting supply chains — Skyrocketing shipping costs and long delays in moving products from parts of Asia are pushing some brands to shift production closer to their main markets. 

Communication-rich digital design — A company of experts in digital textile printing for fashion has featured an article by our VP of sales. It makes a compelling case for revamping the 3D design process.

Milestones galore — Another month, more functionality for our new Orchids web platform for collaboratively creating fashion products in 3D. They include a new file standard, color tool, and product copy function.

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Previous editions
 
 

 2021:  January  February  March  April May June July August September

2020:  January  February  March  April  May  June  July  August  September  October  November  December

  2019:  September  October  November  December