May 2022 highlights
Orchids updates — More improvements are coming soon to our recently launched Orchids web platform. Follow our LinkedIn page to stay up to date about the latest developments.
Tech spending surge — Fashion companies will double the percentage of revenue devoted to technology by 2030. That’s the eye-popping prediction of “State of Fashion Technology Report 2022.”
Digital clothing swap — It’s a marketing pitch born from fashion’s digital age: sell physical clothes based on prices set by artificial intelligence and, in return, score virtual apparel to outfit digital personas.
Changing clothes, virtually — A new digital tool lets people easily expand or contract virtual garments for gaming characters on the popular metaverse platform Roblox. Brands are taking notice.
Tech inroads — The fashion-tech revolution sweeping the industry appears to be slowly breaching the walls of luxury fashion’s global capital, Paris, potentially disrupting traditional design culture.
By the numbers — Inflation jacks up online apparel prices, Columbia Sportswear enjoys a hefty revenue increase with help from Sorel shoes, and investors are bullish on clothes that regulate body temperature.
April 2022 highlights
New VC darlings? — Venture capitalists appear to be switching priorities. Instead of investing heavily in direct-to-consumer apparel startups, apparel technology and resale appear to be the new targets.
AR changing shopping — The soaring popularity of augmented reality is increasing apparel sales and cutting returns via AR-enhanced 3D visualizations. Snapchat’s millions of users are a major driver.
Embracing digital — One of Just Style’s 10 biggest lessons and opportunities from the pandemic caught our eye: “Embracing new digital tools can improve speed to market, costs, and customer satisfaction.”
Big launch news — Last month, Embodee hinted about a very big announcement coming soon. And now the news is out: our Orchids web platform for creating fashion products in 3D has commercially launched!
By the numbers — Global athleisure sales forecast to reach $550 billion in 2025, U.S. online apparel sales expected to hit $130 billion this year, and Nike attains 78% renewable energy usage.
March 2022 highlights
Fitting room upgrades — Brick-and-mortar stores, betting on a return to in-person shopping, are starting to invest in high-tech improvements that include 3D scanners for body measurements.
New eco-friendly materials — The race is on to develop an array of new materials that are animal-friendly, more sustainable, and reduce the industry’s sizable carbon footprint.
War in Ukraine — The crushing invasion of Ukraine and retaliatory sanctions against Russia will ripple through the fashion industry. How much and how long remains to be seen.
Big news hint — Excitement alert: A major announcement is coming later this month about our Orchids web platform for collaboratively designing fashion products in 3D. Stay tuned!
By the numbers — Pay cut to keep dressing down for work, Brooks Running hits a milestone, and $25.3 million for 200 pairs of designer sneakers.
February 2022 highlights
Digital investment critical — New research says that not investing more in digital sales will hurt revenue growth, and 88% of retailers are making digital their top investment priority.
Brave new world — Artificial intelligence, using neural networks, can create digital images of fashion concepts that don’t exist and virtual fashion models with authentic human movements.
Auto-warming jackets — In the opening ceremonies of the Winter Olympics, Team USA will wear Ralph Lauren jackets with insulating fabric that expands as temperatures drop.
Back to school — The prestigious Fashion Institute of Technology in New York is offering a virtual course about Embodee’s Orchids platform, our online product creation and publishing platform for fashion.
Record revenue — The U.S. footwear industry is celebrating a nearly 30% increase in consumer spending for shoes last year, setting a record of $100 billion.
January 2022 highlights
Digital and more digital — What’s ahead in 2022? Predictions include a range of digital innovations, including new ways to dress metaverse avatars and more 3D virtual stores.
Supply-chain innovations — Nearly a quarter of technology investments last year were targeted at in the fashion and retail space. Among the spending priorities: inventory flow planning.
Climate change — New York state is considering legislation that would impose large financial penalties on global fashion companies that don’t do enough to combat global warming.
3D design transformation — We’ve examined how the fashion solution provider Norlanka successfully transformed its design process to 3D with help from Embodee’s web-based Orchids platform.
Most valuable brand — With a $34.4 billion valuation, Nike ranked as the world’s most valuable apparel brand in 2021, more than double that of Gucci, number two on a Top 10 list.
December 2021 highlights
Virtual Nikeland — Nike has unveiled an immersive 3D virtual place in the metaverse to attract and sell to consumers who increasingly live online as digital avatars.
Virtual stores evolve — They’re becoming a blend of physical stores and e-commerce sites, featuring an immersive, visually appealing buying experience in a 3D place.
AR to boost sales — Augmented reality applications and related hardware improvements appear poised to reduce friction points and better engage shoppers.
Fashion’s environmental problems — Technologies including virtual sampling and digital models could help brands reduce carbon emissions, water pollution, and waste in general.
Metaverse revenue — Investment bank Morgan Stanley foresees $50 billion in revenue for luxury brands that sell digital-only apparel to outfit virtual personas in the metaverse.