NewsBytes

NewsBytes

 
Our monthly newsletter, NewsBytes, summarizes and analyzes key developments and trends in the apparel and footwear industry, including the latest news about online product customization and personalization technology. Our goal: help you stay informed, save time, and sell more!
 

January 2021 highlights

Livestream shopping taking off? Livestream shopping was a phenomenal success in China and other Asian countries in 2020. Could it become a force this year in the U.S. and elsewhere? 

Heavyweights offer virtual fit — The marketing clout of Amazon and Nike may finally give technology solutions for trying on clothes a substantial foodhold in online shopping, reducing costly returns.

Improved digital interactions — There’s no disputing the data: online shopping boomed in 2020. But shoppers are demanding more sophisticated digital interactions from fashion brands.

Adidas boosts sustainability The company has promised that more than 60% of its products will be made with sustainable materials in 2021, including recycled polyester and sustainably grown cotton.

From sameness to irreverent Comfy work-at-home attire was the uniform early in the pandemic, but a rebellion brought a return to individualized style that included “kooky self-expression.

Orchids™ platform’s latest milestone — The web platform, which integrates nearly all aspects of developing 3D apparel and footwear online, now enables easy sharing of digital product collections.

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December 2020 highlights

$5 trillion circular economy — There will be a huge payoff, a new report shows, if the fashion industry shifts to reusing and recycling all materials to protect the economy and curtail carbon emissions. 

Hope for luxury goods — Amid the bleak, pandemic-driven financial news for sales of luxury goods, silver linings have emerged. They include global losses in the lower range of a key forecast and surging sales in China. 

Ralph Lauren and “digital-first” — The company has added digital technology features to engage more holiday shoppers. Among them is scanning its iconic logo via Snapchat to unlock augmented-reality experiences.

Going digital the Orchids™ way Fashion industry players in 19 countries gave Embodee high marks for the first in a series of webinars about our new Orchids™ web platform, which is in limited beta release.

Product innovation — 3D foot scans using an iPhone for shoe fittings, a plant-based brewed protein that augments sweater yarn, and a plant-based 4-in-1 shoe that converts into four different styles.

By the numbers — E-commerce sales boost Gap and Adidas, Ann Taylor and three other chains have a new owner thanks to a $540 million bankruptcy sale, and 5 billion fewer pairs of shoes will be sold this year.

 

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November 2020 highlights

 

5G boost for digital fashion display — The advent of the much-faster wireless network technology means seamless video streaming and vivid 3D displays of garments and models in immersive settings.

Big milestone for Embodee — Our new Orchids™ web-based platform has advanced into limited beta release. The platform, available anytime and anywhere, integrates nearly all aspects of digital product creation and development.

Is Adidas selling Reebok? — News reports say the sale is under consideration, sparking speculation that Adidas may try to buy sustainable footwear brand Allbirds as part of its focus on the environment.

Product innovation — Learn more about Allbirds branching out into clothing with t-shirts made with crab shells, solar-heated jackets from Columbia, and cool new shoes from Adidas and Converse.

By the numbers — Under Armour reported higher-than-expected earnings of $1.4 billion, Levi’s says online revenue grew 52%, and $286 million in face mask sales accounted for 11% of Etsy’s earnings.

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Previous editions

2020:  October  September  August  July  June  May  April  March  February  January

2019:  December  November  October  September