January 2022 highlights
Digital and more digital — What’s ahead in 2022? Predictions include a range of digital innovations, including new ways to dress metaverse avatars and more 3D virtual stores.
Supply-chain innovations — Nearly a quarter of technology investments last year were targeted at in the fashion and retail space. Among the spending priorities: inventory flow planning.
Climate change — New York state is considering legislation that would impose large financial penalties on global fashion companies that don’t do enough to combat global warming.
3D design transformation — We’ve examined how the fashion solution provider Norlanka successfully transformed its design process to 3D with help from Embodee’s web-based Orchids platform.
Most valuable brand — With a $34.4 billion valuation, Nike ranked as the world’s most valuable apparel brand in 2021, more than double that of Gucci, number two on a Top 10 list.
December 2021 highlights
Virtual Nikeland — Nike has unveiled an immersive 3D virtual place in the metaverse to attract and sell to consumers who increasingly live online as digital avatars.
Virtual stores evolve — They’re becoming a blend of physical stores and e-commerce sites, featuring an immersive, visually appealing buying experience in a 3D place.
AR to boost sales — Augmented reality applications and related hardware improvements appear poised to reduce friction points and better engage shoppers.
Fashion’s environmental problems — Technologies including virtual sampling and digital models could help brands reduce carbon emissions, water pollution, and waste in general.
Metaverse revenue — Investment bank Morgan Stanley foresees $50 billion in revenue for luxury brands that sell digital-only apparel to outfit virtual personas in the metaverse.
November 2021 highlights
Brisk apparel sales — Amid the gloom and doom of jammed supply chains and rampant inflation comes good news: strong sales are expected to continue through the year’s end.
Digitization benefits — An op-ed published by the influential World Economic Forum says the fashion industry’s ongoing digitization reduces pollution and increases profits.
Dye your own — Dyeing and printing innovations mean Ralph Lauren may soon let customers choose any color for polo shirts and see their choices dyed digitally in stores.
Showing off Orchids — Embodee is hitting the road on Nov. 9-10 for PI Apparel NYC to demonstrate Orchids, our new online creation and publishing platform for fashion in 3D.
Expensive used shoes — A pair of Nike Air Ship basketball shoes first worn by Michael Jordan in a game 37 years ago has sold at auction for a record $1.47 million.
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