July 2021 highlights
Bright outlook for apparel spending — Back-to-school sales, critical to shaking off pandemic-induced fiscal woes, are expected to increase 78.2% from July 15 through September.
The rise of AI — From predicting what clothes you want now or in the future to displaying them online to show how garments look on models, AI is quietly changing the industry.
Retailers and marketplace model — A potentially transformative shift in the business model for retail sales of luxury and fashion products online appears to be accelerating.
By the numbers — The resale market is forecast to soar 114% in the next five years to $77 billion, the GOAT Group reaches a $3.7 billion valuation, and Nike sets its sights on earning $50 billion annually.
Embodee news — In the latest update of our Orchids web platform, we’ve added more comment tools and zoom functions. We also look back at our development of patented virtual try-on technology.
June 2021 highlights
Traction for virtual try-on — Big brands such as Walmart and Prada are starting to embrace digital solutions for fitting clothes. Are we on the cusp of a shift that will cut the high cost of returns?
Digitization and change — The quest to digitize the industry is about much more than technology. It’s about overhauling and improving work processes that the technology makes possible.
Fashion-gaming marriage — More brands are adding gaming to their marketing efforts to create virtual experiences that encourage purchases while deepening brand loyalty.
Sustainability innovation — A new machine can clean and shred your old clothes, then turn the remnants into yarn and a new woven garment all in the same day.
Orchids™ web platform — Embodee’s new innovative platform, which makes it easy for teams to develop apparel products online in 3D, has added key collaboration tools.
May 2021 highlights
Shoe design in the digital age — A vexing question faces those who create shoes as the industry undergoes an accelerated digital transformation: should physical samples or virtual ones set the stage for manufacturing?
Riveting visual experience — A French brand, showcasing how to market to consumers using extended reality technology, has produced a vision of a 3D world to highlight the company’s aerodynamic clothes.
Combating industrial farming — Patagonia, Gucci, Timberland, and other brands are investing in sustainable farming techniques that seek to limit the release of carbon dioxide and improve soil health.
Sustainability news roundup — Sustainability and profitability, Nike encourages shoe trade-ins, shape-shifting mannequins and artificial intelligence, and Allbirds’ carbon footprint calculator.
Embodee news — New features for our Orchids™ web platform make it easy to work with prints and graphics in 3D. Without specialized skills, users can import, scale, position, and rotate prints and graphics on 3D products from a web browser.