December 2021 highlights
Virtual Nikeland — Nike has unveiled an immersive 3D virtual place in the metaverse to attract and sell to consumers who increasingly live online as digital avatars.
Virtual stores evolve — They’re becoming a blend of physical stores and e-commerce sites, featuring an immersive, visually appealing buying experience in a 3D place.
AR to boost sales — Augmented reality applications and related hardware improvements appear poised to reduce friction points and better engage shoppers.
Fashion’s environmental problems — Technologies including virtual sampling and digital models could help brands reduce carbon emissions, water pollution, and waste in general.
Metaverse revenue — Investment bank Morgan Stanley foresees $50 billion in revenue for luxury brands that sell digital-only apparel to outfit virtual personas in the metaverse.
November 2021 highlights
Brisk apparel sales — Amid the gloom and doom of jammed supply chains and rampant inflation comes good news: strong sales are expected to continue through the year’s end.
Digitization benefits — An op-ed published by the influential World Economic Forum says the fashion industry’s ongoing digitization reduces pollution and increases profits.
Dye your own — Dyeing and printing innovations mean Ralph Lauren may soon let customers choose any color for polo shirts and see their choices dyed digitally in stores.
Showing off Orchids — Embodee is hitting the road on Nov. 9-10 for PI Apparel NYC to demonstrate Orchids, our new online creation and publishing platform for fashion in 3D.
Expensive used shoes — A pair of Nike Air Ship basketball shoes first worn by Michael Jordan in a game 37 years ago has sold at auction for a record $1.47 million.
October 2021 highlights
3D training hubs in Asia — Browzwear and a partner company are opening two training centers in China and Bangladesh to accelerate the adoption of 3D design and product development.
Boosting use of 3D — Vogue Business says PVH’s plan for its startup, Stitch 3D, to sell design software to external brands is unique in the industry. It’s part of a trend to increase the adoption of 3D.
Shifting supply chains — Skyrocketing shipping costs and long delays in moving products from parts of Asia are pushing some brands to shift production closer to their main markets.
Communication-rich digital design — A company of experts in digital textile printing for fashion has featured an article by our VP of sales. It makes a compelling case for revamping the 3D design process.
Milestones galore — Another month, more functionality for our new Orchids web platform for collaboratively creating fashion products in 3D. They include a new file standard, color tool, and product copy function.
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