Our monthly newsletter, NewsBytes, summarizes and analyzes key developments and trends in the apparel and footwear industry, including the latest news about online product customization and personalization technology. Our goal: help you stay informed, save time, and sell more!

November 2020 highlights


5G boost for digital fashion display — The advent of the much-faster wireless network technology means seamless video streaming and vivid 3D displays of garments and models in immersive settings.

Big milestone for Embodee — Our new Orchids™ web-based platform has advanced into limited beta release. The platform, available anytime and anywhere, integrates nearly all aspects of digital product creation and development.

Is Adidas selling Reebok? — News reports say the sale is under consideration, sparking speculation that Adidas may try to buy sustainable footwear brand Allbirds as part of its focus on the environment.

Product innovation — Learn more about Allbirds branching out into clothing with t-shirts made with crab shells, solar-heated jackets from Columbia, and cool new shoes from Adidas and Converse.

By the numbers — Under Armour reported higher-than-expected earnings of $1.4 billion, Levi’s says online revenue grew 52%, and $286 million in face mask sales accounted for 11% of Etsy’s earnings.



October 2020 highlights

Forecasts for future apparel sales McKinsey & Company analysts say sales in North America are expected to fall 20% to 30% this year from 2019 levels and 10% to 25% in 2021 when compared to 2019.

Benefits of on-demand manufacturing — A niche brand’s business model shows how apparel companies can more easily change product lines and eliminate unneeded inventory and waste.

Dressing in high style in the virtual world — Gucci, along with other luxury brands, is making a major bet that its virtual-only designs, such as a $9,500 digital dress, will have the same cachet that they do in the physical world.

Integrating virtual 3D products with PLMs — Writing for WhichPLM, Embodee examines how PLM systems could maximize the benefits of 3D assets by connecting to cloud-based solutions like our soon-to-launch Orchids™ web platform.

Big numbers that caught our attention — Nike’s online sales soared, the industry is drowning in excess inventory, digital birth certificates are planned for millions of products, and more consumers feel comfortable returning to physical stores. 


September 2020 highlights



See how Embodee is about to help the industry — Watch the first installment in an upcoming series of videos to learn about our new Orchids™ web platform, which launches later this year. The platform will accelerate product development, make collaboration easy, and enable faster sales.

Expected holiday e-commerce surge poses a challenge — With 66% of consumers forecast to shop online later this year, will fulfillment and transportation services keep up and deliver orders on time?

Amazon’s foray into luxury fashion sales coming this month Keen on gaining a foothold in high-end apparel and footwear,  the company will unveil a new virtual store platform for partners.

Learn the variables behind best performances among retailers No retailer has escaped economic pain from the coronavirus. How much pain, though, depends on many variables. 

Where fashion brands, individuals sell in support of circularity Depop has emerged as the leading marketplace where luxury brands sell their creations online alongside random thrift store finds. 

Tapestry’s digital push helps add one million customers — The owner of Coach, Kate Spade, and Stuart Weitzman racked up triple-digit growth in online sales in North America in the most recent quarter.




Previous editions

2020:  August  July  June  May  April  March  February  January

2019:  December  November  October  September