June 2021 highlights
Traction for virtual try-on — Big brands such as Walmart and Prada are starting to embrace digital solutions for fitting clothes. Are we on the cusp of a shift that will cut the high cost of returns?
Digitization and change — The quest to digitize the industry is about much more than technology. It’s about overhauling and improving work processes that the technology makes possible.
Fashion-gaming marriage — More brands are adding gaming to their marketing efforts to create virtual experiences that encourage purchases while deepening brand loyalty.
Sustainability innovation — A new machine can clean and shred your old clothes, then turn the remnants into yarn and a new woven garment all in the same day.
Orchids™ web platform — Embodee’s new innovative platform, which makes it easy for teams to develop apparel products online in 3D, has added key collaboration tools.
May 2021 highlights
Shoe design in the digital age — A vexing question faces those who create shoes as the industry undergoes an accelerated digital transformation: should physical samples or virtual ones set the stage for manufacturing?
Riveting visual experience — A French brand, showcasing how to market to consumers using extended reality technology, has produced a vision of a 3D world to highlight the company’s aerodynamic clothes.
Combating industrial farming — Patagonia, Gucci, Timberland, and other brands are investing in sustainable farming techniques that seek to limit the release of carbon dioxide and improve soil health.
Sustainability news roundup — Sustainability and profitability, Nike encourages shoe trade-ins, shape-shifting mannequins and artificial intelligence, and Allbirds’ carbon footprint calculator.
Embodee news — New features for our Orchids™ web platform make it easy to work with prints and graphics in 3D. Without specialized skills, users can import, scale, position, and rotate prints and graphics on 3D products from a web browser.
April 2021 highlights
Longterm change or bubble — NFTs have revved up what had been a tiny niche market for virtual-only products. Will they fundamentally reshape the fashion industry or prove to be a bubble that eventually loses air?
Lessons learned — Companies are focused on what’s next based on lessons learned from the pandemic, including altered consumer habits and expectations. Gerber Technology suggests what’s needed.
New immersive realities — The trade media increasingly features brands deploying augmented and virtual reality to market products in new immersive ways. The potential market could reach $94 billion in 2023.
Stimulus checks and hoarded cash — The next few months will reveal much about how quickly industry revenue will rebound in the U.S. There’s evidence consumers may be ready to buy more apparel and footwear.
Product innovation — Gucci’s $17.99 virtual shoes, digital libraries for “consistent simulation across digital design platforms,” and new smart clothes for problems with your posture.
By the numbers — Amazon becomes the biggest seller of apparel and footwear in the U.S., Nike racks up $1 billion in digital sales in North America for the first time, and Farfech’s value soars with an IPO.