Telling the Embodee Story: Serving Target Market of One
Asked by the moderator to summarize the benefits of the company’s products and solutions and how they relate to on-demand manufacturing, André told the audience:
“We enable a buyer of your apparel product to come close to it and experience it as if it’s already been made, or as close as we can bring him or her. But it’s a product made on demand because it’s a custom product, a unit of one potentially for a target market of one…so it facilitates market segmentation, facilitates engagement with your buyers.”
Manufacturing on demand, André continued, is also good business for Embodee’s customers because there are no typical carrying costs or no inventory overhead.
Since Jan. 1, he said, Embodee has streamed on-demand images of more than 20 million customization choices to shoppers of our customers’ products throughout the world.
Increased interest and technology evolution have led to development of turnkey solutions supporting on-demand manufacturing, André said.
“So it’s now possible for a brand, for example, to adopt our solution in a matter of weeks without an IT investment and without a long-term capital expenditure priority. You can just turn it on, software as a service, plug it into your website and go to market…with no big up-front investment.”
Other panelists were Matthew Cochran, vice president of business development for OnPoint Manufacturing, and Hal Watt, CEO and founder of Unmade.