We’re excited to announce that a technologist integral to development of award-winning virtual product experiences for major companies has joined the Embodee team.

Ben Sosinski, who played critical roles in several ground-breaking projects for Nike, including two featuring online product customization, is the company’s new vice president of product and technology operations.

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Ben brings more than 14 years of technology development experience to Embodee. In his new role he will work with existing and new customers in their adoption of Embodee’s technology to best meet their current and future needs. He will also work closely with CEO André Wolper in defining the company’s long-term product roadmap.

“Embodee’s relationship with Ben dates back several years and started when we began work on a joint development. As a result, Ben already knows our current technology very well. Everyone here has loved working with him, and so I’m really happy that he decided to join our team in a leadership role.”

Ben said: “I’m passionate about creating products and services that truly help change people’s lives. So I‘m really excited to be part of a team that has done such an amazing job enhancing digital experiences so people can better express themselves.”

Ben comes to Embodee from R/GA, an international agency known for its innovation in technology, design, and marketing. In his 10 years with R/GA, he developed for and led teams around the world, with a focus on bridging the gap between designers and technologists.

For seven of those 10 years, Ben was a developer and technical lead for R/GA’s Nike account. His Nike projects included the company’s flagship ecommerce site, NikeStore, the mobile version of NikeiD and NikeTeamSports. Both sites enable consumers to customize athletic footwear and team uniforms in real time. He was also a developer and architect of the original Nike+ website, which today is an online community of nearly 30 million people who use the site to track and improve their training and performance.

The NikeiD project received three honors and awards, including a Webby Award in 2013. The Nike+ project won a 2007 Cannes Titanium Lions award, one of the most prestigious international awards for creative work in the world of advertising. 

Ben’s most recent work has been directing large development teams in creating innovative digital products for AARP and PricewaterhouseCoopers.