The Challenges Brands and Manufacturers Face
1. Engaging Customers in the 3D Process
While 3D technology is transforming product design, one of the biggest challenges remains getting customers comfortable reviewing and approving designs in 3D. Many stakeholders are accustomed to traditional processes like mood boards, physical samples, and static images, making the transition to digital challenging.
2. The High Cost of 3D Implementation
Investing in 3D technology requires significant resources, including software, hardware, and skilled designers. For many brands and manufacturers, these costs can be a major barrier to adoption. Without the right tools to democratize 3D creation and collaboration, the process remains exclusive to highly trained specialists, limiting its potential impact across the organization.