In the June edition of our monthly industry newsletter, NewsBytes, we highlighted signs that virtual try-on of clothes is finally gaining traction. The evidence: big brands, notably Walmart, are starting to embrace solutions, as are millennials and so-called super-connected shoppers.
What you might not know is that Embodee’s first technology platform for the industry was, drum roll please, virtual try-on. We were among the online fitting pioneers, unveiling the platform way back when, at least in tech time. It was 2010, only two years after Founder André Wolpe founded the company.
Using our 3D visualization technology, the platform displays on any web-enabled device how garments look and fit based on body measurements that shoppers submit. Both technologies are patented. (See the patents here and here.)
In an initial trial using 1,000 SKUs, apparel brand Hurley offered visitors to the denim section of its online store the option to “See These Jeans On You.” Denim sales increased 30%, and returns dropped 40%.
Since then, Embodee’s technology has evolved to support the creation and delivery of customizable products at scale. This includes our Embodee Enterprise 3D product customization platform, designed to help brands bring configurable products to life.
Embodee Enterprise connects 3D design, e-commerce, and production in a single workflow. Brands can upload 3D garments, define colors, prints, artwork, and product rules, and deploy fully customizable products across digital channels while automatically generating accurate production-ready files.
By unifying these stages, Embodee Enterprise reduces manual work, eliminates errors between teams, and allows brands—from startups to global enterprises—to scale product personalization with speed and accuracy.
While virtual try-on is no longer our primary focus, the technology remains available for licensing. For more information, please contact us.