New 3D Web Platform Bridges Fashion Industry Gap


Embodee has started taking the wraps off its most ambitious endeavor since the company was founded 12 years ago. It’s the development of a 3D web platform that integrates every aspect of digital product creation — from conception to assortment creation to vibrant, interactive online experiences.

The Orchids™ platform fills a significant gap that exists between the desire of brands and retailers to go digital, and the tools that are available to help them do so. This is why Embodee created the platform as a way to bridge the market’s digital ambitions and brands’  ability to actually put them into action.

The SaaS-based web platform is built around the idea of importing 3D assets for easy collaboration and sharing among users. They can visually brainstorm, annotate suggested changes, and make other comments as a team — anywhere and anytime — as products evolve through the creative process, from design, review, refinement, and final approval.

“With the increasing adoption of 3D authoring solutions comes the question of how a wider audience can leverage products created in these solutions and for purposes other than just rapid prototyping,” says Embodee CEO André Wolper. “We saw the need to create an accessible, self-provisioned platform where anyone with a stake in the product design process, not just technical staff, can contribute to the creation of 3D products, create variants on the fly, and publish their work in high-impact 3D.”

An article in The Interline, an online publication dedicated to fashion and retail technology, explores more features of the Orchids platform and how its development fits into a fashion industry accelerating the embrace of all things digital.

A select group of companies is test-driving and critiquing the latest iteration of the platform so Embodee ensures it meets the needs of future customers. The platform will be officially released in the second half of 2020.

To learn more about the Orchids platform, visit embodee.com.