We’ve finished a limited duration, highly successful product customization offering with mytheresa.com, one of the world’s leading online retailers for women’s luxury fashion.
Using our patented process for transforming physical samples of products into 3D digital models, we created a virtual customizable version of a Burberry leather card holder. High-fidelity images of the card holder were dynamically rendered in real time as shoppers personalised them.
The options consisted of three different colors and a monogram in five different colors.
The card holder was made available on mytheresa.com on Dec. 7 and sold out in less than 24 hours.
It marked Embodee’s second such product launch with mytheresa.com this year to provide highly immersive customization experiences for high-end fashion products. Starting Oct. 25, Embodee provided the technology and other expertise for mytheresa.com to launch the first online customization of the Gucci Ace trainers.