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3D Fashion and Lack of Interoperability

Writing for a leading online industry magazine, Embodee has examined a key issue facing the fashion industry as its embrace of digitization technologies tightens. The issue at hand is interoperability, or lack thereof, for 3D design and the display of virtual products.

As technology innovations are unveiled to solve problems and improve operations, it’s not unusual for new problems to emerge in their wake. That’s the case with the development of 3D design tools for apparel and footwear, which have been a watershed advancement. But, as we wrote for WhichPLM, unfortunately not all stakeholders can use the 3D visual elements to their fullest potential, yet. Our solution:

“An effective way to enhance the innovations that have vastly improved how the fashion industry works is to introduce a cloud-based platform for working with 3D assets, created using the various client-based authoring tools.”

The article explores much more.

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See How Orchids™ Platform Works with PLM, Other Solutions

Embodee’s new 3D web platform was featured last month at a virtual industry event, LiveWorx20, which explored digital tools, strategic solutions, and emerging technologies that are “transforming companies worldwide.” The company’s Orchids™ platform was part of a session called Integrated Digital Product Creation in an Era of Marketplace Disruption. The platform integrates all aspects of digital product creation and easily connects and interacts with other industry solutions.

The video shows how the Orchids platform’s work flow integrates with PTC FlexPLM, a leading product lifecycle management solution that helps companies bring innovative products to market faster. Embodee partnered with PTC and Kalypso to develop its part of the video.

Scheduled for full release later this year, the Orchids platform is being trialed by various brands, retailers, and third-party providers. The SaaS-based platform is designed to serve the fashion industry’s need to accelerate product development, reduce costs, collaborate, and publish 3D images for both inline and custom products via the web..

When combined with a PLM solution such as FlexPLM, the platform syncs 3D assets from any 3D-authoring tool, as well as materials and color libraries. Then it enables artists, product managers, and other users to set up product options and variants for broad use across a company or vendor base.

The Embodee portion of the video begins at 19:15. For a demo of the Orchids platform, register here.

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New 3D Web Platform Bridges Fashion Industry Gap

Embodee has started taking the wraps off its most ambitious endeavor since the company was founded 12 years ago. It’s the development of a 3D web platform that integrates every aspect of digital product creation — from conception to assortment creation to vibrant, interactive online experiences.

The Orchids™ platform fills a significant gap that exists between the desire of brands and retailers to go digital, and the tools that are available to help them do so. This is why Embodee created the platform as a way to bridge the market’s digital ambitions and brands’  ability to actually put them into action.

The SaaS-based web platform is built around the idea of importing 3D assets for easy collaboration and sharing among users. They can visually brainstorm, annotate suggested changes, and make other comments as a team — anywhere and anytime — as products evolve through the creative process, from design, review, refinement, and final approval.

“With the increasing adoption of 3D authoring solutions comes the question of how a wider audience can leverage products created in these solutions and for purposes other than just rapid prototyping,” says Embodee CEO André Wolper. “We saw the need to create an accessible, self-provisioned platform where anyone with a stake in the product design process, not just technical staff, can contribute to the creation of 3D products, create variants on the fly, and publish their work in high-impact 3D.”

An article in The Interline, an online publication dedicated to fashion and retail technology, explores more features of the Orchids platform and how its development fits into a fashion industry accelerating the embrace of all things digital.

A select group of companies is test-driving and critiquing the latest iteration of the platform so Embodee ensures it meets the needs of future customers. The platform will be officially released in the second half of 2020.

To learn more about the Orchids platform, visit

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Thanks for a Good Year, and Watch for Big News Ahead


With 2019 and the decade almost over, we wanted to take a moment to express gratitude for all that we accomplished this year — from starting our industry newsletter, being a solution for some of you,  and to soon becoming a solution provider for everyone!

In 2020, Embodee will introduce the industry’s

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Embodee Teams Up With Music Star Daddy Yankee

We announced big news today: Embodee has joined forces with one of the world’s best-known music stars, Daddy Yankee, to create an online store so his fans can customize and purchase limited-edition Daddy Yankee hats. It’s part of an effort to commemorate his career and passion for individual expression.

The Daddy

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Delivering News You Need to Know

Hot off our virtual press today is our monthly newsletter, NewBytes. In this the November edition we examine a range of technology-related developments and other worthy topics of interest to those in or serving the apparel and footwear industries.

Here are the headlines to pique your interest:

  • Digital samples saving

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Deeper Look at Growing Customization Trend

In July this year, we wrote in this space about the rapidly increasing interest in online product customization and personalization among consumers and industry insiders. It’s a topic of critical importance to our business, given that our dynamically rendered 3D images of apparel, footwear, and accessories play an

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Welcome to Our Monthly Newsletter

This just in: today we published the first edition of NewsBytes, Embodee’s monthly summary of apparel and footwear industry news, focusing on the latest product personalization and customization technology.

Here’s a sneak peak at our September headlines:

  • Retail tech investment: big dividends
  • Virtual catwalks and
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Mytheresa’s growing product mix, global reach

With over US$350 million in annual sales in 140 countries, Mytheresa is among the world’s largest luxury online retailers. The company 32-year evolution from a brick-and-mortar retailer in Munich, Germany has been extensively documented. Today, Mytheresa is navigating an increasingly competitive online landscape in the luxury sector, and its strategy deserves a close look. 

A recent interview with company president and chief executive Michael Kliger, who was hired in 2015, the year after the Neiman Marcus Group bought Mytheresa, provides insightful answers. Kliger’s approach to running and growing the company is a study in simplicity and pragmatism.

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Apparel-Footwear Industry’s Digital Transformation

The apparel and footwear industry, like so many others, continues a long and difficult transformation: overhauling how it works to leverage the revolutionary advantages of digital and 3D technologies. 

Historically resistant to change, the industry is now moving more rapidly to revamp the processes of a fading analog world, soldiering through the disruption and adopting new technology-driven methods for design, manufacturing, sales, and many things in between.

For evidence, look no further than last month’s PI Apparel NY conference. It featured 45 presentations, focus groups, think tank discussions, and keynote talks about the transformation’s benefits and challenges. Attendees gleaned lessons learned from the innovations of many companies, including major industry brands such as VF Corp., Under Armour, and Perry Ellis.

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Technology Heavyweight Joins the Embodee Team

We’ve made a key addition on the technology side of our executive team. Nikolay Popov has joined Embodee as director of engineering for software development to accelerate the company’s already significant technical and product success.

Nikolay brings nearly a quarter century of experience in a wide array of tech-related roles and projects. Most were focused on analyzing, architecting, and developing complex information systems, as well as dealing with multiple platforms and runtime environments.

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Welcome to Our New Sales and Marketing VP

Our executive team is growing in an important way at an important time. We’ve hired Yoram Burg, a highly experienced executive who has many years of experience selling and marketing technology in our space.

Yoram’s focus? Spreading the word far and wide about Embodee’s global-leading 3D virtual product experiences

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Hitting the Big Apple to Preview Something Equally Big

Embodee heads to New York City next week to give fashion, apparel, and footwear industry leaders a hush-hush, no-media-allowed preview of a significant advancement in our delivery of 3D virtual product experiences.

The event, June 17-18, is PI Apparel NY, a Product Innovation forum for discussing challenges and technologies disrupting the industry. Themes include lessons from brands leading the pack in digital transformation and use of 3D.

Embodee executives will give a sneak peek of the company’s next-generation platform for 3D rendering of fashion products.

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Brainstorming and Fun in the Tropics

We’re a small technology company whose staffers enjoy a special benefit during the height of winter: a biennial all-hands gathering at our corporate HQ in tropical San Juan, Puerto Rico.

This year the Embodee team, based in the United States and Europe, converged last month in San Juan, starting the new year after significant and still-ongoing staff growth and marking the start of ambitious plans for the coming years.