Want to customize adidas shoes online to meet your personal tastes and see them in high-resolution 3D images as you make changes, courtesy of new Embodee technology?
Now you can at miadidas. Embodee and adidas collaborated to improve the visual quality of their in-house 3D shoe model designs and transforms them into fully customizable products. Key to this conversion was Embodee’s new gCAD product, which converts existing 3D CAD images into web-enabled configurable products. (gCAD, currently in beta and piloted with adidas, is expected to be formally released in 2018.)
It’s official: Embodee’s business is growing fast this year and countless, vividly detailed 3D images of apparel and footwear have been streaming live to our customers’ websites from our primary data center in San Juan, Puerto Rico.
Our primary data center’s servers are supplemented by those deployed elsewhere in the world that provide redundancy to prevent downtime in case of what’s known in the industry as “disaster recovery” and “failover.”
We’re on a roll: Reebok is the latest major sportswear brand to work with Embodee to offer shoppers customizable shoes.
YourReebok represents the growing trend of companies enabling consumers to enhance footwear, apparel, and other products online with their own design choices. Among YourReebok’s personalization options are multiple colors for multiple parts of shoes. Text, such as names, can also be added to some styles to make even more of a personal statement.
Prior solutions employed by Reebok proved difficult to scale and maintain. As the company looked for a replacement technology provider, Embodee emerged as the leading contender.
Wilitza Vazquez, director of operations, was the first person hired by founder and CEO André Wolper after he moved Embodee’s corporate headquarters to San Juan, Puerto Rico, from Portland, Oregon. In this brief Q & A, learn more about Wil, Puerto Rico, and her love for the island.
What attracted you to Puerto Rico?
It’s home! I was eager to come back after a few years abroad.
How do you spend your time away from work?
I spend lots of time with my family. Being a single mom of two is my other fulltime job. School, playdates, and baseball practices invade my agenda on a regular basis.
When we opened our new corporate headquarters in San Juan, Puerto Rico, in January 2016, founder and CEO André Wolper was focused on more than the complexities of the big move. He was also thinking about those damn fine Puerto Rican coffee beans growing in the mountains.
And this explains the arrival of equipment just as mission-critical as computers and servers: the shimmering ECM Elektronika, described by its maker as “the perfect harmony of aesthetics, convenience, and quality.”
We’ve expanded our global footprint by opening new corporate headquarters in a new and decidedly balmy location: San Juan in the U.S. territory of Puerto Rico. (Those of us in our other offices can almost feel the Caribbean breezes and see the tropical beaches. Not that we’re jealous.)
Embodee was founded in Portland, Oregon, in 2008, and it remains home to a part of our team. We also continue to have staff in Sofia, Bulgaria.
Why move the corporate headquarter from Portland to San Juan?
We can finally disclose exciting news that we hinted at in a blog post last May: Embodee has extended an exclusive license to its patented Online Try-On℠ technology to a newly formed company, Intervisual Corp.
Headquartered in Portland, Oregon, Intervisual was founded by Embodee’s former chief technology officer, George Borshukov. Working with Embodee CEO André Wolper, George led the development of the try-on technology along with R&D Director Isabelle Haulin, who has also joined Intervisual.
We’re excited to announce that a technologist integral to development of award-winning virtual product experiences for major companies has joined the Embodee team.
Ben Sosinski, who played critical roles in several ground-breaking projects for Nike, including two featuring online product customization, is the company’s new vice president of product and technology operations.
Ben brings more than 14 years of technology development experience to Embodee. In his new role he will work with existing and new customers in their adoption of Embodee’s technology to best meet their current and future needs. He will also work closely with CEO André Wolper in defining the company’s long-term product roadmap.
Embodee has been named one of four “Cool Vendors in Consumer Goods Manufacturing, 2015” published April 6th by Gartner, Inc., a global leader in information technology research and consulting.
The report found that the four firms have innovative approaches supporting efforts of consumer goods companies to improve their digital marketing and e-commerce capabilities.
Embodee delivers high-fidelity 3D digital product views of apparel, footwear and accessories. Product rendering can be obtained from different angles based on customer preference.In the report’s key findings, Gartner analysts wrote: “Consumers desire a more immersive experience when interacting with virtual apparel and fashion products. They desire higher-fidelity, dynamic 3D renderings prior to making decisions to purchase.”
We're happy for our colleague, CTO George Borshukov, who's changed focus to embark on some new and old challenges in the coming months!
The details of George's new focus are shrouded in stealth mode for now, but we'll be sharing more with you--so stay tuned. What we can say is that while George will greatly reduce his time working for Embodee's existing business, his main focus will be continuing to plumb the depths and possibilities of computer-enhanced visualization.
Other than price, what’s the next most important factor that influences people to buy clothing and accessories?
Product images. More than 60% of consumers surveyed rated pictures of clothing and accessories as a top influence. That’s 1.5 times higher than the average importance of images for all product categories.
The answer comes courtesy of an insightful white paper, “Online Browsing Behaviors of the Apparel Shopper,” by HookLogic, a global leader in commerce search advertising. The white paper is based on a shopping-behavior survey of 500 consumers and an analysis of more than 11 million online transactions representing more than $1.2 billion in sales.
We’re raising our glasses to company CTO George Borshukov. On Feb. 7, he received more recognition for his visual effect breakthroughs for the movie industry--his second Academy Award for Scientific and Technical Achievement.
“I haven’t been in the industry for 10 years,” he told the audience at a dinner awards ceremony in Beverly Hills, California. “It’s so incredible that the Academy does the research...to look at these technologies and recognize them. It’s truly amazing.”