Other than price, what’s the next most important factor that influences people to buy clothing and accessories?
Product images. More than 60% of consumers surveyed rated pictures of clothing and accessories as a top influence. That’s 1.5 times higher than the average importance of images for all product categories.
The answer comes courtesy of an insightful white paper, “Online Browsing Behaviors of the Apparel Shopper,” by HookLogic, a global leader in commerce search advertising. The white paper is based on a shopping-behavior survey of 500 consumers and an analysis of more than 11 million online transactions representing more than $1.2 billion in sales.
Overuse of a phrase or expression demotes it linguistically to cliché status. Sometimes the once descriptively powerful devolves into triteness. Familiarity breeds contempt, itself a cliché, captures the effect.
Such is the fate of a popular comparison: mass customization of personalized products vs mass production of the all-black Ford Model T. Search the terms together to see how often it’s been used. Even some Twitter users poked fun at the rampant use earlier this year.
Sometimes it’s challenging to comprehend innovations that far outpace their once-innovative forerunners.
Consider the introduction of motion pictures in the late 1800s, Polaroid photography in the 1940s, and digital photography in the 1970s. They weren’t incremental advances in technology. They were leaps forward.
Those advances come to mind now thanks to an anecdote and unrelated calculation about Embodee’s unique visualization technology.
For the debut of our new website today, we’ve coined a new company tagline: “Virtual Product Experiences for Business.”
It encapsulates what we do: empower companies to give their customers an unparalleled rich and immersive visual interaction with products online to boost e-commerce sales.
To us it’s intuitive that the better consumers can inspect and interact with a product virtually, the more likely they are to buy it. Vividly seeing a product from whatever angle customers choose is inarguably a superior experience to viewing static 2D pictures. But what about the influence on purchases?