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virtual personaliztion

Customizing the Customization Lexicon

When something significant disrupts the status quo, a specialized lexicon inevitably emerges and grows. Look no further than the thousands of Internet- and computer-related words, phrases, and acronyms that didn’t exist two decades ago. Now there are enough to fill the 528 pages of NetLingo: The Internet Dictionary.

The more recent and ongoing shift to customization in manufacturing has also spawned specialized words and terms. Some define variations and subsets of customization: mass customization, co-creation, crowdsourcing, open innovation, virtual personalization, personalized production, DYO—design your own, and so on.