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retailers

3 Ways Touchscreens Influence Online Shoppers

Welcome, retailers. Today’s lesson: the power of touch.

According to recent academic research, online shoppers more highly value a product if they touch an image of it using a touchscreen instead of pointing at it via a computer mouse or touchpad.

Yes, yes, the margin-squeezed skeptics among you are silently scoffing: What difference does it make how they click to our wares?