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anthimeria

Embodee: All in a Name

We’re vexed that our company name is occasionally mispronounced. Not to get all schoolmarmish here, but Embodee is pronounced the same as em-BOD-y, not em-BODE-ee. Merriam-Webster says it aloud for easy aural reference.

Perhaps the mispronunciations are the price of using a branding practice popular among tech firms. The practice: intentionally misspelling a word to make it more memorable, and in cases such as Embodee, also using a word that describes an aspect of what they do.