Here at Embodee we’re not shy about evangelizing the benefits of mass customization and co-creation in the manufacture and sale of products, especially apparel. Yes, our fervor is self-serving: Embodee’s best-of-breed 3D visualization technology enhances the process. But we’re also naturally curious about the many dynamics of this post-Industrial Age shift in the way things are bought then made (not made then bought, as in the era of mass production). Our latest obsession is touchy-feely. It’s the emotional side of purchasing something you design to meet your individual functional needs and aesthetic desires.