Apparel e-retailers have always had an Achilles' heel. How do they appeal to consumers wary of buying online because they want to know how a piece of clothing fits?
Even with online apparel sales projected to rack up double-digit annual percentage gains for the next few years, according to Forrester Research Inc., retailers know they could sell more online if they could satisfy shoppers accustomed to trying on clothes before making a purchase.
PORTLAND, OR December 1 – Technology start-up Embodee, whose proprietary online apparel try-on and customization services were developed by award-winning creators of visual effects for The Matrix movies, has launched its second year and expanded services with Hurley, a quintessential youth lifestyle brand. Using Embodee technologies, Hurley’s online shoppers can virtually try-on the full line of Hurley denim styles and washes, and other pants, including corduroys and twills. Now with over 500 digitized pant options to choose from, Hurley customers will benefit from Embodee’s life-like visualizations of best fits from each style and wash on them.