Viewing entries tagged
George Borshukov

New Company to Deploy Embodee's Try-On Technology

We can finally disclose exciting news that we hinted at in a blog post last May: Embodee has extended an exclusive license to its patented Online Try-On℠ technology to a newly formed company, Intervisual Corp.

Headquartered in Portland, Oregon, Intervisual was founded by Embodee’s former chief technology officer, George Borshukov. Working with Embodee CEO André Wolper, George led the development of the try-on technology along with R&D Director Isabelle Haulin, who has also joined Intervisual.

Thumbs Up for Our CTO's New Venture

We're happy for our colleague, CTO George Borshukov, who's changed focus to embark on some new and old challenges in the coming months! 

The details of George's new focus are shrouded in stealth mode for now, but we'll be sharing more with you--so stay tuned. What we can say is that while George will greatly reduce his time working for Embodee's existing business, his main focus will be continuing to plumb the depths and possibilities of computer-enhanced visualization.

Embodee's CTO Accepts Second Academy Award

We’re raising our glasses to company CTO George Borshukov. On Feb. 7, he received more recognition for his visual effect breakthroughs for the movie industry--his second Academy Award for Scientific and Technical Achievement.

“I haven’t been in the industry for 10 years,” he told the audience at a dinner awards ceremony in Beverly Hills, California. “It’s so incredible that the Academy does the research...to look at these technologies and recognize them. It’s truly amazing.”

Massive Shift to Mass Customization

Is mass customization of products finally on track to become the norm?

Academics and consultants have prognosticated this post-Industrial Revolution, end-of-mass-production era for two decades. They foresaw consumers routinely customizing goods online to meet personal tastes before the products are made.

No overnight sea change happened, however. Instead, companies—from the mammoth to the upstart—have slowly embraced or at least experimented with the approach, especially in recent years. Often this is how revolutions happen. Quietly, momentum builds until the revolutionary becomes the mainstream.

Embodee Ranks High Among Region's Private Firms

Embodee Corp. ranks as the 15th fastest-growing private company in Oregon and southwest Washington based on its revenue increase from 2010 through 2012.

Portland Business Journal, which compiles a Top 100 list annually, announced the rankings at a gala Thursday night in downtown Portland. Private companies in all industries were considered for the honor. Embodee’s revenue increased 309.8 percent during the three-year period.

The news follows Embodee’s announcement last week that the company had been awarded a U.S. government patent for its unique process of creating and modeling 3D garments. Large apparel brands that use the process improve how they merchandise and sell products online.

U.S Patent for 3D Digital Garment Process

From PRWebEmbodee Corp. Awarded Patent for Creating and Modeling 3D Digital Garments

Dynamic image rendering process lowers costs for brands and facilitates digital merchandising and mass customization.

Portland, Ore., June 11, 2013 -- Embodee Corp. has been awarded a U.S. government patent for its unique process of creating and modeling 3D digital garments. Large apparel brands that use the process improve how they merchandise and sell products online.

For the first time, the process makes possible production of an unlimited volume of dynamically rendered garment images at lower incremental costs than conventional photography. Brands can display virtual samples for merchandising to wholesalers and retailers, and finished garments for e-commerce sales.

Virtual Try-On Powers New Season of Hurley Pants

PORTLAND, OR December 1 ­­– Technology start-up Embodee, whose proprietary online apparel try-on and customization services were developed by award-winning creators of visual effects for The Matrix movies, has launched its second year and expanded services with Hurley, a quintessential youth lifestyle brand. Using Embodee technologies, Hurley’s online shoppers can virtually try-on the full line of Hurley denim styles and washes, and other pants, including corduroys and twills. Now with over 500 digitized pant options to choose from, Hurley customers will benefit from Embodee’s life-like visualizations of best fits from each style and wash on them.