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Frank Plller

Stamp of Quality for Mass Customization

For more than a century the hard-earned Good Housekeeping Seal of Approval has been stamped into the U.S. consumer's conscience. But with today's world awash in information, including product reviews of every ilk, the seal's cachet might suffer from dilution. Nevertheless, it still stands for quality. One day a newly conceived seal could become a coveted sign of quality. It's a seal vouching not for the integrity of an item for sale but rather the overall value of a growing kind of online buying experience. It's the experience of you the consumer personalizing an array of diverse products to meet your specific needs and tastes. Those of us knee-deep in helping to provide the experience call it mass customization.