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Configurator Database Report

Mass Customization by the Numbers

Calculator in hand, we dug through a 349-page report about companies that enable shoppers to customize products online. Among the unearthed statistical nuggets: 160 of the 900 firms in the “Configurator Database Report 2013” sell apparel. At 18%, that’s far and away the largest of 16 industry categories of products in the international database, a treasure trove of information about the mass customization movement in manufacturing. cyLEDGE, a new media, technology and strategy consultancy in Vienna, Austria, developed and maintains the database.