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Anthony Flynn

Completely One with Mass Customization

Let’s say you’re ambitious and want to start a business or grow an existing global company that makes things. And let’s say you aren’t fully versed in the changing dynamics in the world of design and manufacturing. And why consumers increasingly expect the ability to customize products as a prerequisite for purchase. What sage advice do you need?Whether you’re an entrepreneur or senior manager, start with reading Custom Nation: Why Customization Is the Future of Business and How to Profit From It. The book is a primer on what one of the CEOs interviewed calls the new Industrial Revolution and “the single strongest driving force in how to please your customers today.”