Among our favorite topics is mass customization, the growing trend of shoppers personalizing products online before purchase and before they’re manufactured. Admittedly we have a self-interest in the trend, evident in our gBuilder demo.
A distant cousin to mass customization recently caught our eye. It’s too amorphous to warrant trend status. We’ve named it post-purchase offline customization, or PPOC, a term absent from Google until we post this blog item.