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Adam Saaks

Damage by Design to Make It Mine

Among our favorite topics is mass customization, the growing trend of shoppers personalizing products online before purchase and before they’re manufactured. Admittedly we have a self-interest in the trend, evident in our gBuilder demo.

A distant cousin to mass customization recently caught our eye. It’s too amorphous to warrant trend status. We’ve named it post-purchase offline customization, or PPOC, a term absent from Google until we post this blog item.