New York City (PRWEB) — Embodee Corp. today announced the development of a unique process to create vivid online 3D images of footwear and apparel accessories such as handbags, gloves, and hats. The development represents a significant extension of its garment digitization system.
The virtual products can be viewed from any angle and smoothly rotated, replicating a 360-degree video inspection. Another benefit: the products can be interactively revised with multiple design options if brands want to offer customers the ability to customize or personalize based on individual aesthetic tastes.
Calculator in hand, we dug through a 349-page report about companies that enable shoppers to customize products online. Among the unearthed statistical nuggets: 160 of the 900 firms in the “Configurator Database Report 2013” sell apparel. At 18%, that’s far and away the largest of 16 industry categories of products in the international database, a treasure trove of information about the mass customization movement in manufacturing. cyLEDGE, a new media, technology and strategy consultancy in Vienna, Austria, developed and maintains the database.
Here at Embodee we’re not shy about evangelizing the benefits of mass customization and co-creation in the manufacture and sale of products, especially apparel. Yes, our fervor is self-serving: Embodee’s best-of-breed 3D visualization technology enhances the process. But we’re also naturally curious about the many dynamics of this post-Industrial Age shift in the way things are bought then made (not made then bought, as in the era of mass production). Our latest obsession is touchy-feely. It’s the emotional side of purchasing something you design to meet your individual functional needs and aesthetic desires.