The challenge: a luxury custom menswear company wanted to instantly display online virtual versions of its suits, blazers, and pants based on countless customization options that shoppers digitally choose.
Knot Standard’s solution: Embodee’s proprietary technology that dynamically renders shoppers’ choices in real-time 3D images. The images enable them to view from every angle and in extraordinary detail the garments they’ve customized—before their final choices are bought and made.
The technology is central to Knot Standard’s recently launched Virtual Studio, which the company says is a first for the menswear industry and “combines the best of the old world tailoring process with modern online shopping convenience and personalization.” Shoppers can design their personalized clothes using thousands of options, including styles, fabrics, buttons, and more.
"This is the next evolution of menswear," said Knot Standard co-founder Matthew Mueller. "Until now, there has been no way for a customer to see what his outfit would look like before making a physical garment. We have been able to create the experience that is the future of menswear in the coming decade."
For Embodee the collaboration marks the company’s entry into the visualization of menswear, extending Embodee’s capabilities beyond customizable athletic apparel and footwear for some of the world’s largest, most successful brands.
“We’re thrilled to help Knot Standard deliver Virtual Studio to its customers and create a visually compelling and highly individualized shopping experience,” said Embodee CEO and founder André Wolper. “We think capabilities such as these will increasingly become standard in the future.”