Embodee announced in a news release today that George Borshukov, will receive an Academy Award for technical achievement at a presentation dinner on February 7 in Beverly Hills, California in a news release. He and two former colleagues will be honored for their pioneering work in creating realistic virtual human faces of actors.

The technology, called Universal Capture, was used in "The Matrix Revolutions" and "The Matrix Reloaded," the 2003 sequels to "The Matrix." This work has since inspired shape- and texture-capture methods creating even more believable computer-generated images of movie actors and video game characters.

It’s the second technical achievement Academy Award for Borshukov. He was also a key member of teams that won back-to-back Oscars for Best Visual Effects for "What Dreams May Come" and "The Matrix," awarded in 1999 and 2000.

Borshukov’s breakthrough work in developing computer-generated virtual faces indistinguishable from those of actors was a stepping stone for his work at Embodee. Together with the company’s technology team, he architected a software platform that delivers virtual 3D visualizations of apparel and footwear in unprecedented detail, such as texture and drape. Applications include online customization and try-on.

To learn more about Borshukov's special effects work and the award, the full text of the news release is available here.