Other than price, what’s the next most important factor that influences people to buy clothing and accessories?
Product images. More than 60% of consumers surveyed rated pictures of clothing and accessories as a top influence. That’s 1.5 times higher than the average importance of images for all product categories.
The answer comes courtesy of an insightful white paper, “Online Browsing Behaviors of the Apparel Shopper,” by HookLogic, a global leader in commerce search advertising. The white paper is based on a shopping-behavior survey of 500 consumers and an analysis of more than 11 million online transactions representing more than $1.2 billion in sales.