We can finally disclose exciting news that we hinted at in a blog post last May: Embodee has extended an exclusive license to its patented Online Try-On℠ technology to a newly formed company, Intervisual Corp.
Headquartered in Portland, Oregon, Intervisual was founded by Embodee’s former chief technology officer, George Borshukov. Working with Embodee CEO André Wolper, George led the development of the try-on technology along with R&D Director Isabelle Haulin, who has also joined Intervisual.
The staggering but steady leaps in computing power make possible Embodee’s virtual product experiences, as they do countless other things. Without several decades of exponential advances, our servers would take intolerably long to dynamically render images of apparel. And your web-enabled devices would take even longer to display them.
For example, our recently patented virtual try-on technology produces in seconds a 360-degree view of how a pair of jeans fit you. In the past it would have taken minutes or even hours, an experience like trying on those jeans in a dressing room but endlessly waiting to see anything in the mirror.
Apparel e-retailers have always had an Achilles' heel. How do they appeal to consumers wary of buying online because they want to know how a piece of clothing fits?
Even with online apparel sales projected to rack up double-digit annual percentage gains for the next few years, according to Forrester Research Inc., retailers know they could sell more online if they could satisfy shoppers accustomed to trying on clothes before making a purchase.
PORTLAND, OR December 1 – Technology start-up Embodee, whose proprietary online apparel try-on and customization services were developed by award-winning creators of visual effects for The Matrix movies, has launched its second year and expanded services with Hurley, a quintessential youth lifestyle brand. Using Embodee technologies, Hurley’s online shoppers can virtually try-on the full line of Hurley denim styles and washes, and other pants, including corduroys and twills. Now with over 500 digitized pant options to choose from, Hurley customers will benefit from Embodee’s life-like visualizations of best fits from each style and wash on them.